For all the times marketers have used this battle-tested brief, surely none could have imagined a world like the one we’re in now. Plans and budgets have been slashed. Consumer needs have entirely shifted. Survival is what matters, above all else. That may come off as a bit dark, but the world as we know it has changed forever. Not only for consumers, but especially for the brands that serve them.
Purpose-Driven Brands Need to Change Their Approach Post-Covid
Companies need to question what their real intent is
