6 Tips for How Marketers Can Play a Vital, Appreciated Role in Fighting COVID-19

RPA's social psychologist says brands should donate but also mobilize their customers

Putting an altruistic foot forward has become table stakes in the business world during the COVID-19 pandemic. Just ask any brand that’s doing it—whether that means doling out millions of dollars to the American Red Cross, donating unused media time to food banks, staging star-studded musical fundraisers or producing hand sanitizer instead of booze.