AB InBev Shifts Funds From Sports to the American Red Cross

Brewer commits $5 million and airtime to relief efforts

a red cross worker
AB InBev released a 60-second video on Budweiser social channels to announce the partnership. Budweiser

With pretty much every live sporting event canceled for now, Anheuser-Busch is shifting its sponsorship strategy.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.