AB InBev Shifts Funds From Sports to the American Red Cross

Brewer commits $5 million and airtime to relief efforts

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With pretty much every live sporting event canceled for now, Anheuser-Busch is shifting its sponsorship strategy.

The world’s largest brewer is also the United States’ biggest sponsor of sports and entertainment, and with everything gone dark or digital, the company made a quick pivot.

Channeling the same we’re-all-in-it-together energy that Budweiser brought to this year’s Super Bowl, the all-American brand released a 60-second video on its social channels announcing coronavirus relief efforts.

AB InBev is working with its longtime partner, the American Red Cross, with a $5 million initial donation, as well as a donation of media time in support of its public service announcements.



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