Coronavirus

Unprecedented Uncertainty: How the Coronavirus Is Disrupting the Global Advertising Industry

As the outbreak upends timelines and traditions, could this also prove to be a turning point?

Most of the marketing and advertising business is in wait-and-see mode. Photo Illustration: Dianna McDougall; Sources: Getty Images

By Doug Zanger, Minda Smiley & Kelsey Sutton

March 6, 2020

The global advertising industry is no stranger to disruption and turmoil. Agencies and media companies have endured everything from natural disasters to overthrown governments, but these scenarios rarely spill beyond national borders.

Doug Zanger
@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
Minda Smiley
@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.
Kelsey Sutton
@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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