Unprecedented Uncertainty: How the Coronavirus Is Disrupting the Global Advertising Industry

As the outbreak upends timelines and traditions, could this also prove to be a turning point?

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The global advertising industry is no stranger to disruption and turmoil. Agencies and media companies have endured everything from natural disasters to overthrown governments, but these scenarios rarely spill beyond national borders.

The current outbreak of COVID-19, however, is different. Between widespread travel restrictions and a dense cloud of uncertainty, the global advertising machine is slowing to a crawl in some ways and rapidly pivoting in others.

Some corners of the industry already have been hammered by the spread of the coronavirus that causes COVID-19.

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