Minda Smiley is an agencies reporter at Adweek. She covers the agency landscape, writing about the work itself as well as how agencies are adapting to ever-changing client needs. She previously covered topics like the Cambridge Analytica scandal, diversity and inclusion in the ad industry and the Super Bowl for The Drum. Minda grew up in Pittsburgh, Pa. and attended Penn State before moving to New York to receive her M.A. in journalism from the Craig Newmark Graduate School of Journalism at CUNY.
The One Club Has Created a Program to Help Creatives Future-Proof Their Careers
The 9-month virtual program, which costs $11,500, will focus on skills such as user experience design.
Sheba Shares the Healing Powers of Cats in 3 Mini Documentaries
Each short film follows the real-life bond between a pet owner and their feline companion.
How 3 Sports Leagues Leaned Into Brand Purpose More Than Ever This Year
Executives from Major League Soccer, Nascar and National Lacrosse League share why it was increasingly important in 2020.
Sarah Watson, BBH New York Chairman and Global CSO, Is Leaving
She plans to pursue a career in "transformational coaching."
Why Danone and FC Barcelona Are Partnering to Reach Soccer Fans in the US
The food company is leveraging the sport's momentum in the states.
Brands Approach Holiday Ads With a Dose of Pandemic-Related Reality
Instead going the escapism route, marketers are addressing what's going on in the world.
Aliah Berman Named Chief Diversity Officer of TBWA North America
She joins from experiential agency GMR Marketing and will replace Doug Melville.
Lululemon Chooses Droga5 New York as Agency of Record
The athleisure retailer hired its first chief brand officer earlier this year.
Will a Biden Presidency Impact Freelancers in the Ad Industry?
The short answer is no, but legislation he supports could have adverse effects on people who choose to freelance for a living.
WPP Merges AKQA and Grey to Form AKQA Group
It’s the third such move for the holding company in the past 2 years.
Awards Show Dedicated to Side Projects Names Inaugural Winners
WindowSwap, a site that lets people virtually look out of someone else’s window, took home Best in Show.
Domino’s Sends Creative To WorkInProgress, Ending 13-Year Relationship With CPB
The independent agency begins its three-year partnership with the chain next year.
Mother New York’s Managing Director Is a Club Promoter and PAC Co-Founder
Katie Longmyer most recently served as chief of staff for Miguel McKelvey, who co-founded WeWork.
Oreo Gets Political With a New Ad Days Before the Election
The cookie brand wades into the discourse with a message of unity.