Minda Smiley

Minda Smiley

Minda Smiley is a staff writer for Adweek covering agencies. She covers the agency landscape, writing about the work itself as well as how agencies are adapting to ever-changing client needs. She previously covered topics like the Cambridge Analytica scandal, diversity and inclusion in the ad industry and the Super Bowl for The Drum. Minda grew up in Pittsburgh and attended Penn State before moving to New York to receive her M.A. in Journalism from the Craig Newmark Graduate School of Journalism at CUNY.

Anomaly Is Donating the Paychecks of Australian Employees to Wildfire Relief Efforts

Agency is ‘fighting fire with fired.’

Squarespace’s Super Bowl Ad Will Show Winona Ryder Visiting Her Hometown

The actress hails from Winona, Minnesota.

Tracee Ellis Ross to Star in Mountain Dew’s Super Bowl Ad, Which Will Parody The Shining

Black-ish star will help brand promote soft drink's zero-sugar variety.

L’Oréal Executive Joins ANA to Lead Gender Equality Push

Nadine Karp McHugh will serve as SeeHer's first president.

Verizon’s Super Bowl Campaign Will Spotlight First Responders and Encourage Volunteerism

It’s the brand’s third straight appearance in the Big Game.

Mountain Dew’s Super Bowl Ad Will Parody The Shining

Spot will promote brand’s new zero-sugar offering.

Ogilvy Lays Off 80 People Across U.S., Including CCO Leslie Sims

Global CEO John Seifert pinned layoffs on "volatility" in client portfolio.

After a Second Stint at CPB, Alex Bogusky Exits the Agency He Co-Founded

He returned in August 2018, and will maintain an office in Boulder.

New ‘This Girl Can’ Ad Tackles Periods, Motherhood and More

Sport England starts the year with another empowering message about women working out through it all.

In Apple’s Chinese New Year Spot, a Single Mom and Daughter Repair Their Broken Relationship

For the Chinese New Year, Apple created a cinematic film to tell a poignant story about family.