Minda Smiley

Minda Smiley

Agencies Reporter
Minda Smiley is an agencies reporter at Adweek. She covers the agency landscape, writing about the work itself as well as how agencies are adapting to ever-changing client needs. She previously covered topics like the Cambridge Analytica scandal, diversity and inclusion in the ad industry and the Super Bowl for The Drum. Minda grew up in Pittsburgh, Pa. and attended Penn State before moving to New York to receive her M.A. in journalism from the Craig Newmark Graduate School of Journalism at CUNY.

Why This Canadian Agency Is Choosing to Open Its Doors Now

The five founders are forging ahead with plans despite the pandemic.

WPP Implements Hiring Freeze, Cuts Awards and Postpones Salary Bumps Due to COVID-19

The holding company predicts these cost-cutting measures will save it nearly $1 billion this year.

D&AD 2020 Festival Canceled, but Awards Will Go On

The event was supposed to take place from May 19-21 in London.

As Video Production Stalls, Agencies Rely on Tricks of the Trade

Stock footage, animation and archives are coming in handy since live-action shoots have been canceled and delayed.

Companies Rally Around Ad Council for COVID-19 Campaigns

Donated media and pro bono efforts are spiking as brands come together to get urgent messaging out.

Saatchi & Saatchi N.Y. Names Daniel Lobatón as Chief Creative Officer

He’s been with the Publicis-owned shop for nearly three years.

Agency Freelancers Face Uncertainty as Marketers Press Pause Amid Pandemic

For the self-employed, finding reliable work has become even more challenging due to the coronavirus.

Viacom and Ad Council Debut #AloneTogether, a Social Campaign About Social Distancing

Ads encourage young people to stay home—and presumably watch TV.

As Clients Take Longer to Pay Bills, Small Agencies Are Feeling the Pressure

Getting paid in a timely way is a worsening struggle for independent shops.

Digitas Cancels In-Person NewFront, Opting to Go Virtual

Details on when and how attendees can participate are still in the works.