Minda Smiley is deputy Agencies editor at Adweek. She covers the agency landscape, writing about the work itself as well as how agencies are adapting to ever-changing client needs. She previously covered topics like the Cambridge Analytica scandal, diversity and inclusion in the ad industry and the Super Bowl for The Drum. Minda grew up in Pittsburgh, Pa. and attended Penn State before moving to New York to receive her M.A. in journalism from the Craig Newmark Graduate School of Journalism at CUNY.
Agencies Are Finding Themselves Reevaluating the Purpose of an Office
Agencies are preparing for a hybrid workforce.
Profiles in Black Creativity: Derek Walker Creates Powerful NAACP Ad
The campaign led to a pivotal moment in his career.
WPP Hires Dave Rolfe as Its First Global Head of Production
He joins after a short stint at Facebook.
This Site Is Dedicated to All Things Black Wellness
It includes products, tutorials, workouts and more.
Meet the Man Whose Advertising Firm Helped Joe Biden Appeal to Black Voters
His 10-person team handled roughly $70 million worth of ads focused on the African American electorate.
Profiles in Black Creativity: Jerome Jones Creates Classic JCPenney Ad
A campaign featuring a Black baby increased sales for the retailer.
Profiles in Black Creativity: Monty Browne Helps AT&T Do Good During the Holidays
A campaign he worked involved a tie-up with Feeding America.