Portrait of Minda Smiley

Minda Smiley

Minda Smiley is an agencies reporter at Adweek. She covers the agency landscape, writing about the work itself as well as how agencies are adapting to ever-changing client needs. She previously covered topics like the Cambridge Analytica scandal, diversity and inclusion in the ad industry and the Super Bowl for The Drum. Minda grew up in Pittsburgh, Pa. and attended Penn State before moving to New York to receive her M.A. in journalism from the Craig Newmark Graduate School of Journalism at CUNY.


This is a Profile

The One Club Has Created a Program to Help Creatives Future-Proof Their Careers

Creative Disruption

The 9-month virtual program, which costs $11,500, will focus on skills such as user experience design.

This is a Profile

Sheba Shares the Healing Powers of Cats in 3 Mini Documentaries

Agencies

Each short film follows the real-life bond between a pet owner and their feline companion.

This is a Profile

How 3 Sports Leagues Leaned Into Brand Purpose More Than Ever This Year

Digital

Executives from Major League Soccer, Nascar and National Lacrosse League share why it was increasingly important in 2020.

This is a Profile

Sarah Watson, BBH New York Chairman and Global CSO, Is Leaving

Agencies

She plans to pursue a career in "transformational coaching."

This is a Profile

Why Danone and FC Barcelona Are Partnering to Reach Soccer Fans in the US

Sports Marketing

The food company is leveraging the sport's momentum in the states.

This is a Profile

Brands Approach Holiday Ads With a Dose of Pandemic-Related Reality

Adapting to Crisis

Instead going the escapism route, marketers are addressing what's going on in the world.

This is a Profile

Aliah Berman Named Chief Diversity Officer of TBWA North America

Leadership & Talent

She joins from experiential agency GMR Marketing and will replace Doug Melville.

This is a Profile

Lululemon Chooses Droga5 New York as Agency of Record

Agencies

The athleisure retailer hired its first chief brand officer earlier this year.

This is a Profile

Will a Biden Presidency Impact Freelancers in the Ad Industry?

Agencies

The short answer is no, but legislation he supports could have adverse effects on people who choose to freelance for a living.

This is a Profile

WPP Merges AKQA and Grey to Form AKQA Group

Agencies

It’s the third such move for the holding company in the past 2 years.

This is a Profile

DDB Promotes Regional Leaders to Global Positions

C-Suite

Agency network continues to build its executive leadership team.

This is a Profile

Awards Show Dedicated to Side Projects Names Inaugural Winners

Agencies

WindowSwap, a site that lets people virtually look out of someone else’s window, took home Best in Show.

This is a Profile

Domino’s Sends Creative To WorkInProgress, Ending 13-Year Relationship With CPB

Agencies

The independent agency begins its three-year partnership with the chain next year.

This is a Profile

Mother New York’s Managing Director Is a Club Promoter and PAC Co-Founder

Agencies

Katie Longmyer most recently served as chief of staff for Miguel McKelvey, who co-founded WeWork.

This is a Profile

Oreo Gets Political With a New Ad Days Before the Election

AdFreak

The cookie brand wades into the discourse with a message of unity.