Minda Smiley

Minda Smiley

Minda Smiley is a staff writer for Adweek covering agencies. She previously covered topics like the Cambridge Analytica scandal, diversity and inclusion within the ad industry and the Super Bowl for The Drum.Minda has a M.A. in Journalism, from the Craig Newmark Graduate School of Journalism at CUNY and a B.A. in Political Science from Penn State.
a bottle of mountain dew soda with a green background

Mountain Dew Is Running a Super Bowl 2020 Ad This Year

The PepsiCo brand sat out last season.
logo for agency Doner

MDC Partners Forms New Agency Network With Doner at the Helm

Yamamoto, KWT Global and HL Group are now part of the new Doner Partners Network.
Overhead shot of a little girl using microsoft's translating technology to speak to two reindeers

10 Campaigns That Showed Off McCann’s Creative Chops in 2019

Adweek's 2019 Global Agency of the Year, McCann Worldgroup, distinguished itself with work for Ikea, Purina and L'Oreal.
a group of people looking at each other and smiling

McCann Worldgroup Claims the 2019 Global Agency of the Year Crown for the First Time in Almost 2 Decades

McCann Worldgroup is Adweek's 2019 Global Agency of the Year for the first time in almost 2 decades.
a group of four people dressed in all black

International Agency of the Year: Havas-Owned BETC Pushes the Envelope and Breaks the Rules

Adweek 2019 International Agency of the Year BETC loves to push the envelope for brands like Lego and Pornhub.
People taking pictures of Oscar the Grouch from Squarespace ad

Squarespace’s Latest Ad Shines a Spotlight on an Unamused Oscar the Grouch

In Squarespace's latest ad, Oscar the Grouch stars as a rising art star, much to his displeasure.
people sitting on a subway looking disheveled

6 of the Most Intriguing Ads From Around the World You May Have Missed This Year

7 Grand Prix awards were given out at the 2019 Epica Awards in Amsterdam on Nov. 21.

Microsoft’s ‘Changing the Game’ Campaign Wins Responsibility Grand Prix at Epica Awards

A total of seven Grand Prix honors were handed out at this year’s Epica Awards.
The trade body tapped McCann for the recruiting effort.

ANA Campaign Aims to Convince Gen Z That Marketing Has the ‘Best Jobs Ever’

The trade body tapped McCann for the recruiting effort.
A closeup of a hand writing "Sam" on a gift that says, "To Mom."

A Single Mom Receives an Unlikely but Appreciated Gift for Christmas in Hobby Lobby Ad

The campaign by The Richards Group continues the craft store's "Christmas Is What You Make It" theme.