Minda Smiley

Minda Smiley

Minda Smiley is a staff writer for Adweek covering agencies.

To Promote Its Canned Wine, This Winery Is Spoofing Classic Beer Ads

14 Hands gives brands a run for their money.

Publicis’s First HealthFront, With Martha Stewart and Dr. Oz, Will Showcase the Healthcare Space

Partners include Meredith Corporation, Vice and Condé Nast.

This Cardboard Drum Set Made By Ernest Packaging Actually Works

The activation from Liquid is part of the 'Cardboard Chaos' series to showcase the packaging company's ingenuity.

With a Little TLC, This Swedish Magazine Ad Will Turn Into a Pot of Flowers

One man’s trash is another man’s springtime decor.

Clif Bar Furthers the Battle Between Snack Bar Brands in First National TV Spot

The commercial highlights its sustainability efforts in its largest campaign to date.

Shopping In-Store Is Presented as a Novel Idea In This Campaign for Bed Bath & Beyond

Spots take a swipe at brand’s online rivals.

CPB Introduces Its Answer to Internships With ‘Crash Course’

The six-week program, led by Alex Bogusky, seeks applicants outside the industry.

Canadian Discount Grocer No Frills Has Created an 8-Bit Video Game

Players can earn loyalty points to use in store.

This Scottish Brewer’s Jarring Ad During Game of Thrones May Be One of the Most Honest You’ll See

BrewDog and London agency Uncommon keep it punk … and simple.

W+K Portland Named One Show’s Agency of the Year After 10 Golds for Nike Kaepernick Work

Droga5 wins 9 golds for NYT campaign.