Minda Smiley is deputy Agencies editor at Adweek. She covers the agency landscape, writing about the work itself as well as how agencies are adapting to ever-changing client needs. She previously covered topics like the Cambridge Analytica scandal, diversity and inclusion in the ad industry and the Super Bowl for The Drum. Minda grew up in Pittsburgh, Pa. and attended Penn State before moving to New York to receive her M.A. in journalism from the Craig Newmark Graduate School of Journalism at CUNY.
Agencies are preparing for a hybrid workforce.
The campaign led to a pivotal moment in his career.
He joins after a short stint at Facebook.
It includes products, tutorials, workouts and more.
His 10-person team handled roughly $70 million worth of ads focused on the African American electorate.
A campaign featuring a Black baby increased sales for the retailer.
A campaign he worked involved a tie-up with Feeding America.