Minda Smiley

Minda Smiley

Minda Smiley is a staff writer for Adweek covering agencies. She previously covered topics like the Cambridge Analytica scandal, diversity and inclusion within the ad industry and the Super Bowl for The Drum.Minda has a M.A. in Journalism, from the Craig Newmark Graduate School of Journalism at CUNY and a B.A. in Political Science from Penn State.

ANA Campaign Aims to Convince Gen Z That Marketing Has the ‘Best Jobs Ever’

The trade body tapped McCann for the recruiting effort.

A Single Mom Receives an Unlikely but Appreciated Gift for Christmas in Hobby Lobby Ad

The campaign by The Richards Group continues the craft store's "Christmas Is What You Make It" theme.

Sid Lee Hires First Chief Creative Officer for the US

Cam Levin joins the agency from Digital Kitchen.

This Breathtaking Ad Shows the Evolution of a Powerful, Decades-Long Love Affair

Romantic spot celebrates 30 years of the Renault Clio.

Designers Side-Eye Facebook’s New Corporate Logo

The corporate rebrand comes as the social media giant strives to rebuild its image.

Laura Fegley Joins OKRP as Chief Creative Officer

Her appointment comes as the agency strives to diversify its offerings.

A Father Goes to Great Lengths to Pretend He’s Santa Claus in This Sweet Holiday Ad

In French telecom company Bouygues’ holiday spot, a doting dad decides to take things up a notch by actually pretending to be Santa Claus in the weeks leading up to Christmas.

Limp Bizkit on a Mind-Numbing Loop in Your Car? CarMax Will Still Buy It

Used-car dealer sets out to prove it will literally buy any car

A Former Ogilvy Exec Is on a Mission to Get More Diverse Talent a Seat at the Table

Love Malone will formally launch her startup The Gradient Group in early 2020.

Leo Burnett Hires ‘Creative Soul’ Matt Marcus from R/GA

He will serve as chief experience officer, a new role at the Publicis Groupe-owned agency.