Minda Smiley

Minda Smiley

Agencies Reporter
Minda Smiley is an agencies reporter at Adweek. She covers the agency landscape, writing about the work itself as well as how agencies are adapting to ever-changing client needs. She previously covered topics like the Cambridge Analytica scandal, diversity and inclusion in the ad industry and the Super Bowl for The Drum. Minda grew up in Pittsburgh, Pa. and attended Penn State before moving to New York to receive her M.A. in journalism from the Craig Newmark Graduate School of Journalism at CUNY.

Panda Express Chooses The Many as Creative Agency of Record

The American-Chinese restaurant chain has been hit by Covid-19.

Publicis Groupe Releases U.S. Diversity Data, Outlines 7 Actions

Agency holding company dedicates $50 million toward inclusion and social justice.

After Weeks of Silence, Wendy’s Returns to Twitter

The brand wants followers to know it didn’t donate to President Trump.

AlmapBBDO Wins Cannes Lions Agency of the Decade

Wieden + Kennedy Portland designated top indie shop.

At NewFronts, Digitas Debuts Trailer for Documentary About Sexism in the Culinary Industry

The film is a tie-up with KitchenAid.

Apple Wins 20 Pencils at D&AD Awards

Burger King also had a good showing thanks to the Moldy Whopper.

How the Lessons of Quarantine Will Reshape Advertising’s Creative Process

Scrunched timelines, less travel and Zoom meetings are challenging old ways of working.

French Agency Rosapark: ‘We Will Be Rethinking the Name of Our Agency’

Exclusive: Founders "fully understand" why the name is being scrutinized.

WW Hires WPP for Media Responsibilities in North America

Horizon Media previously worked on the business.

Ogilvy Names Andy Main Global CEO

He replaces John Seifert, who’s retiring next year.