Portrait of Minda Smiley

Minda Smiley

Minda Smiley is an agencies reporter at Adweek. She covers the agency landscape, writing about the work itself as well as how agencies are adapting to ever-changing client needs. She previously covered topics like the Cambridge Analytica scandal, diversity and inclusion in the ad industry and the Super Bowl for The Drum. Minda grew up in Pittsburgh, Pa. and attended Penn State before moving to New York to receive her M.A. in journalism from the Craig Newmark Graduate School of Journalism at CUNY.

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Want to Win New One Club Awards? Your Campaign Must Meet Diversity Criteria

Agencies

Judges will look at not only the people featured in the work, but also the ones who created it.

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Why Scotts Miracle-Gro Put Creative and Media Under One Roof With VaynerMedia

Agencies

The lawn care company wants to be 'creatively led and data-driven.'

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This Site Lists the Unofficial ‘Rules’ Black People Often Feel Obligated to Follow

Diversity, Equity and Inclusion

It details 12 ways that racism informs their everyday lives, from how they shop to which toys they can play with.

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Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers

Agencies

A year of swift, unexpected change set the industry into motion.

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This Brooklyn Exhibition Displays the Stories of LGBTQ+ Seniors

Creativity

‘Not Another Second’ explores what it’s like coming out later in life.

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WPP Hires Rob Reilly as Global Chief Creative Officer

C-Suite

He joins following a 7-year run at McCann Worldgroup.

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Ogilvy Hires James Kinney to Serve as Global DEI Lead

Agencies

James Kinney will serve as WPP-owned Ogilvy's new DEI lead.

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You & Mr Jones Hires Chief People Officer As It Sets Sights on Further Expansion

Agencies

The company is hiring for approximately 300 positions.

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Bed Bath & Beyond Selects Muh-tay-zik Hof-fer as Lead Brand Agency

Accounts

The appointment comes as the retailer undergoes transformation efforts led by CEO Mark Tritton.

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Former Leaders of Ogilvy’s Brand Consulting Practice Start Consultancy

Agencies

Joanna Seddon and Nik Gharekhan have named their new firm Presciant.