Minda Smiley

Minda Smiley

Minda Smiley is a staff writer for Adweek covering agencies. She previously covered topics like the Cambridge Analytica scandal, diversity and inclusion within the ad industry and the Super Bowl for The Drum.Minda has a M.A. in Journalism, from the Craig Newmark Graduate School of Journalism at CUNY and a B.A. in Political Science from Penn State.

Behr Paint Names Deutsch Its Creative Agency of Record

Agency’s Los Angeles office will handle the account.

Sesame Street Characters Wreak Havoc in This Cute Farmers Insurance Campaign

The marketing effort aligns with the TV show’s 50th anniversary.

The Atlantic Expands In-House Agency With Acquisition of Design Firm

Former U.S. Huge president Kate Watts will become president of the offering.

Alpacas Get Funky New ‘Dos in Samsung’s Playful Galaxy Note 10 Campaign

"Our goal was to bring spontaneity and a sense of humor to the brand messaging," according to creator BBH New York.

Wunderman Thompson Appoints Cleve Gibbon as Chief Technology Officer in North America

He joins from WPP marketing technology consultancy Cognifide.

Climate Activists Ask Jeff Bezos to Buy the Amazon Rainforest

A group of creatives are positioning the move as an "investment opportunity" for one of the world's richest men.

Yamamoto Hires Grant Smith as Chief Creative Officer

He brings experience from McCann and BBDO.

Volkswagen Puts the Messiness of Family Life Center Stage in Latest Ad

The effort promotes the company’s new Atlas three-row SUV.

Golin’s Former CCO and Executive Director of Marketing Are Starting a Gender Equity Consultancy

IPG is backing their venture, Have Her Back.

A Smile Gets You Out of Awkward Situations in Delta Dental’s Campaign

Digitas debuts its first work for the insurance provider, going beyond the "rational messaging" the industry relies on.