Agencies Are Finding Themselves Reevaluating the Purpose of an Office

And preparing for a hybrid workforce

Mother New York
Mother New York staffers who feel comfortable doing so have the option of working from a temporary space in in Brooklyn called Mother in the Middle. Mother New York

When it’s safe for staffers of Boston-based Hill Holliday to go back to the office, they’ll be greeted with a different space than what they saw pre-pandemic. The agency is relocating and outfitting a new space—a unique and perhaps daunting challenge considering people have spent the past year proving they don’t actually need an office to work.

This story first appeared in the March 22, 2021, issue of Adweek magazine. Click here to subscribe.
@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.
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