Erik Sollenberg, who joined CPB in 2017 as the agency’s global CEO, is leaving.
The agency confirmed that Sollenberg, who served as CEO of Swedish agency Forsman & Bodenfors before joining CPB, has moved back to Sweden due to family health issues. As the agency looks to replace Sollenberg, he will assist in the search and transition.
His departure follows two big account losses at CPB. In November, Domino’s ended its 13-year partnership with the shop, naming WorkInProgress its agency of record. (WorkInProgress is a small agency that was founded by 2016 by several former CPB employees.)
Earlier this week, Infiniti selected Publicis Groupe as its “marketing transformation” partner, ending its relationship with CPB. Publicis Groupe has created a bespoke “global creative solution” for Infiniti. Last year, CPB was named agency of record for vacation rental platform Vrbo. It’s also worked with clients including Fruit of the Loom and Hotels.com in recent years.
In December, Jorge Calleja joined CPB as U.S. chief creative officer. He arrived from Blizzard Entertainment, where he served as vice president of marketing. CPB, which is owned by MDC Partners, is in the process of moving its headquarters from Boulder, Colo. to Denver.
In 2018, Alex Bogusky, who co-founded CPB, rejoined the agency he’d left in 2010. At the start of 2020, Bogusky left the shop for a second time.
