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Domino’s has selected WorkInProgress as its agency of record in a move that brings an end to its 13-year relationship with MDC Partners’ CPB and repudiates the holding company model.
It’s perhaps not much of a surprise considering the founders of WorkInProgress, which opened its doors in 2016, previously worked on the Domino’s account at CPB. Both agencies are based in Boulder, Colorado.
According to Domino’s, WorkInProgress will handle creative execution, brand strategy and digital design starting in January.