Accounts

MDC Partners Takes Q4 Organic Revenue Hit

It pinned the drop on reduced spending from clients spurred by Covid-19

MDC Partners' agencies picked up business from brands including Netflix and Skyy Vodka during the fourth quarter.MDC Partners

By Minda Smiley

March 2, 2021

Get the scoop from strategic media pros at Disney, YouTube and more just in time for upfront season at Convergent TV, March 21–22. Learn more.

MDC Partners, the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, reported its fourth quarter earnings today, sharing that its organic revenue dropped 13.7%.

Top line

Its drop is in line with other holding companies, all of which faced back-to-back organic revenue hits in 2020. In a statement, the company said organic revenue “declined primarily due to reduced spending by clients in connection with Covid-19.”

Still, Mark Penn, chairman and CEO of MDC Partners, spent much of the earnings call focusing on bright spots.