Vrbo Tries Catch Up With Airbnb as Short-Term Rentals Rebound

The brand has spent nearly 10 times more on marketing

photo of a cabin next to a lake and mountainside
Despite being around for less time, Airbnb doesn't need to put as much money into its marketing efforts. Getty Images

At the onset of the pandemic, it was unclear whether travelers would opt for the security of a major hospitality brand’s health and safety policies or roll the dice with a short-term rental platform where the host is responsible for changing the sheets.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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