Vrbo Tries Catch Up With Airbnb as Short-Term Rentals Rebound

The brand has spent nearly 10 times more on marketing

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At the onset of the pandemic, it was unclear whether travelers would opt for the security of a major hospitality brand’s health and safety policies or roll the dice with a short-term rental platform where the host is responsible for changing the sheets.

But as 2020 winds down, it’s clear where travelers feel most comfortable as the short-term rental market has rebounded faster than the rest of the travel market.

“We were lucky,” said Peter Kern, president and CEO of Expedia Group, which owns Vrbo.



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