Profiles in Black Creativity: Monty Browne Helps AT&T Do Good During the Holidays

A campaign he worked involved a tie-up with Feeding America

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Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals.

Today we’re spotlighting creative director Monty Browne and a campaign he recently worked on for AT&T. The “Selfless Selfie” encouraged people to post a photo of themselves in one of AT&T’s holiday-themed masks. For each post, the brand made a donation to Feeding America.

Below, in his own words, find out why this campaign was particularly meaningful for Browne. 

Derek Walker: Why are you proud of this work?

Monty Browne: Some of my favorite work I’ve seen over the years are ideas that consist of several dots connecting to bring the idea home.



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