Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals.
Today we’re spotlighting creative director Monty Browne and a campaign he recently worked on for AT&T. The “Selfless Selfie” encouraged people to post a photo of themselves in one of AT&T’s holiday-themed masks. For each post, the brand made a donation to Feeding America.
Below, in his own words, find out why this campaign was particularly meaningful for Browne.
Derek Walker: Why are you proud of this work?
Monty Browne: Some of my favorite work I’ve seen over the years are ideas that consist of several dots connecting to bring the idea home.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in