Profiles in Black Creativity: Jerome Jones Creates Classic JCPenney Ad

A campaign featuring a Black baby increased sales

headshot of a man on the left and a jcpenney's ad on the right with a black baby that says peekaboo! look who
Jerome Jones said the ad helped increase infant merchandise sales at the retailer. Jerome Jones/JCPenney

Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals.

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@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.
Derek Walker is the founder of agency Brown & Browner in Columbia, S.C.
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