Eric TodaOpinion Contributor@todaEric Toda is a marketing executive known for building challenger brands, formerly of Hill City (Gap Inc.), Airbnb, Snapchat, Nike and Facebook and an advisor to Opal. He is currently advising and consulting brands on go to market strategies, value/purpose driven marketing and enjoying his new family of four. Voice 4 Tips to Help Challenger Brands Live Up to Their Full Potential DTC marketers must be quick on our feet, or we lose the race before it even begins.