Social Confidential: How Aviation Gin Leverages Real-Time Pop Culture
Behind the scenes with Adrian Molina, senior brand manager at Aviation Gin and one of Adweek's 2020 Young Influentials.
TikTok’s First Shoppable Livestream to Feature Gear Addressing Trump’s Ire
The platform teamed up with video shopping company Ntwrk and artist Joshua Vides.
Brands Develop Contingency Plans for TikTok as Its Future Remains Uncertain
As the battle heats up, marketers and social media managers look to short-form video alternatives.
Brand Twitter Unmasked: Meet 45 of the People Behind Your Favorite Accounts
Have you ever wondered who exactly it is dishing out fresh wit on your favorite Twitter accounts? We found out.