Latinx Consumers Care About Brand Beliefs, Peer Approval, and Product Transparency

Marketers from Facebook, Coca-Cola, Microsoft and more share the motivations behind the community with $1.7 Trillion Buying Power

According to research conducted by The Hispanic Star, Hispanic buying power is currently at $1.7 trillion. While brands have undoubtedly made significant efforts to reach this key demographic, few have been able to really crack the code on what drives Hispanic and Latinx consumers in their purchase behaviors.

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