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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Adweek Original Video

Social Confidential: Among Us' Mastery of Community Dominated Social Media

We play with Victoria Tran as we chat about Innersloth's social strategy

Innersloth's Victoria Tran
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By Julian Gamboa

 

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From a crewmate–shaped chicken nugget selling for $99,997 on eBay, to fan-art that will add insanely human legs to video game cartoon characters, the Among Us community is a force to be reckoned with. Fortunately at the reigns of it all is Creative 100 honoree Victoria Tran, community director at Innersloth and the voice behind the Among Us social media accounts.

hi

— Among Us (@AmongUsGame) March 4, 2021

For Adweek’s first-ever Let’s Play, we gathered for a session of Among Us with Victoria as we talked about the behind-the-scenes of handling the popular game’s socials.

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Headshot of Julian Gamboa

Julian Gamboa

  • @juliangumbo
  • julian.gamboa@adweek.com

Julian Gamboa is Adweek's senior social media and marketing manager.

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