8 Ways the Advertising Industry Can Eliminate the Latina Pay Gap

From compensation philosophies to advocacy, Latinx marketers share how companies can do their part

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It’s been a tumultuous two years for working women as a result of the “shecession,” the term coined to describe the economic impact of the pandemic on women in the workforce. Specifically for Latinas, this sets the agenda toward equal pay even further back.

According to advocacy group Hispanic Star, for every dollar earned by a white, non-Hispanic man, Latinas make 53 cents less. As leaders pointed out at Adweek’s Hispanic and Latin American Summit last year, Latinas have to work nearly twice as long to take home the same paycheck.



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