No7 Targets the 'Shecession' in First Purpose-Driven Campaign in the U.S.

'Unstoppable Together' focuses on women losing ground in the workplace due to Covid-19

It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.

No7, a beauty brand owned by pharmacy giant Walgreens Boots Alliance (WBA), has unveiled what it described as its first purpose-driven ad campaign in the U.S. under the tagline “Unstoppable Together.”

The campaign seeks to highlight the magnitude and long-term economic impact of the pandemic on women, a pertinent topic as Covid-19 infections spiked in late fall and winter and then as women lost jobs in December even as their male counterparts gained, according to the Bureau of Labor Statistics.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in