Portrait of Richard Collings

Richard Collings

Richard Collings is a retail reporter at Adweek. He previously reported on retail and consumer products at publications such as The Deal and The Street.


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Abercrombie & Fitch Teams With Megan Rapinoe to Tackle Mental Health

Diversity, Equity and Inclusion

The brand has gone from "most hated" to perhaps one of the most progressive when it comes to diversity, equity and inclusion.

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Nike and Adobe Challenge College Students to Reimagine the Customer Journey

Retail

The two are teaming up for the software company's annual analytics competition.

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Panera Aims to Satisfy Changing Diner Habits With New Pizza Offering

Brand Marketing

The chain wants to be as synonymous with flatbread pizza as it is with soups and salads.

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How Walmart Plans to Become a Force for Good

Retail

The retail giant put in place a number of initiatives this year to improve its record on the environment and diversity.

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Why Banana Republic Is Running Its First TV Ad Campaign in 15 Years

Brand Marketing

With more eyes glued to televisions, the retailer saw a chance to reach a bigger audience.

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Klarna Tempts Gamers With Free Tech Gear as Part of Its Latest Campaign

Fin Tech

The payments provider will air 2 live events on Twitch to give players a shot at winning with a possible assist from Snoop Dogg or Lil Yachty.

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Shapewear Marketplace Shapermint Harnesses the Power of Television to Boost Traffic

Ecommerce

The direct-to-consumer company was founded in 2018 and is already on track to achieve $170 million in sales this year.

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ThirdLove Creates TL Effect Program to Support Women Entrepreneurs of Color

Diversity, Equity and Inclusion

DTC brand is elevating underserved female business owners with grants and mentorship.

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Dunkin’ Is Scaring Mouths With a Spicy Ghost Pepper Donut in Time for Halloween

Food & Beverage

The chain is capitalizing on customers' hankering for all things spicy.

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Would You Like to Know the Carbon Footprint of Your Meal?

Brand Marketing

Transparency is part of Panera's initiatives to reduce greenhouse emissions.

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How DTC Brand Cuts Clothing Became the Breakout Hit for Players in the NBA ‘Bubble’

Brand Marketing

By the time the L.A. Lakers were crowned champions, several dozen athletes were wearing the apparel brand's clothing.

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The Layaway Is Back for Macy’s in New Deal With Fintech Firm Klarna

Digital Transformation

A continuing digital evolution in search of younger shoppers.

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Kroger Is the Latest Entrant in the Rapidly Growing Ghost Kitchen Segment

Food & Beverage

Kroger, the largest supermarket chain in the U.S. and second largest food retailer, is expanding into the ghost kitchen category, going up against a field of startups and delivery service [...]

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In the Battle for Breakfast, McDonald’s Adds New Bakery Items

Food & Beverage

McDonald’s is adding a new lineup of McCafĂ© Bakery items to its menu, the company said today, the latest salvo in the breakfast wars that are heating up among the [...]