Portrait of Richard Collings

Richard Collings

Richard Collings is a retail reporter at Adweek. He previously reported on retail and consumer products at publications such as The Deal and The Street.

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Patti Smith Headlines Rimowa’s Star-Studded Call to Travel

Fashion & Apparel

The luxury luggage brand owned by LVMH hopes to ignite our wanderlust.

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At the Office or Home, Bonobos Bets on ‘Back to Business’ Style

Fashion & Apparel

The apparel brand is betting men will want to look sharp for the return to offices.

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Sales Associates Are Evolving to Become the New Rising Stars of Retail

Customer Experience

The role is moving out from behind the cash registers to digital brand ambassadors.

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J.Crew Looks for a Fresh Start With Tracee Ellis Ross

Fashion & Apparel

Fall campaign aims to 'reignite the love' people have for the brand.

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Kroger’s Rebrand Continues With a Unifying Symbol

Rebrands

The Fresh Cart encapsulates the retailer's heritage and its goal to make fresh food accessible.

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Banana Republic Revives Its Adventurous Past With Rebrand

Rebrands

The retailer that began life embracing curiosity is going on safari.

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Gap Skips Models, Putting Fall Styles on Change-Makers

Fashion & Apparel

New campaign features Oscar-winning director Chloé Zhao and space enthusiast Alyssa Carson.

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Aldo Swaps TikTok for Instagram for Fall Campaign ‘Step Into Next’

Creative

Footwear and accessories retailer is also launching a $5,000 competition.

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Walgreens Still Wants You to Get Your Vaccines

Health and Wellness

The pharmacy chain introduces a new campaign in time for the flu season and the rollout of Covid-19 booster shots.

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Kate Spade Invites Shoppers Downtown in Its Fall Campaign

Advertising

The fall 2021 spot stars the brand's hometown of New York.