The CMOs of Away and Exos Deliberate on Their Changing Roles
Whether as a brand protector or growth driver, CMOs were under the spotlight during the pandemic, charged with reaching consumers quarantined in their homes during large swaths of 2020. In [...]
Adidas and Allbirds’ New Running Shoe Boasts a Low Carbon Footprint
The sneaker has 63% less carbon emissions than a comparable running shoe.
Bed Bath & Beyond’s Latest Private Label Is ‘Essential’
The home goods retailer unveiled the latest of eight new brands.
Profitero’s Sarah Hofstetter on Unleashing Your Inner Diva and the Importance of Adaptability
The president of ecommerce growth platform Profitero shares her tips with marketers on how to further their careers.
Brooks Brothers and Fila Aim to Win Over Fans With Collaboration
For the clothier of America's business class, it's also a chance to show a different side of itself.
Tula Capitalizes on Influencer Marketing, Doubling Sales Year to Date
The beauty brand also generated $56 million in earned media value in 2020.
Walgreens Now Offers Same-Day Delivery
The delivery is limited to retail products.
In Appeal to Moms, Shapermint Creates Chief Mom Officer
Mothers constitute 80% of the online marketplace's customers.
Ciara and Russell Wilson on Building an Apparel Empire With Love, Respect and Care
The NFL star and award-winning singer put sustainability and inclusivity at the heart of their venture.