Target Introduces New Holiday Campaign That Celebrates Inclusivity

The value-oriented retailer, however, is sticking with the new tagline it introduced earlier this year

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Though trick-or-treaters have barely had time to sort through their Halloween candy stashes, Target isn’t wasting any time rolling out its holiday messaging.

Today the value-oriented department store banner unveiled a 30-second hero spot, along with a bevy of other assets that celebrate diversity, equity and inclusion.

This latest creative effort is part of a brand campaign Target launched earlier this year, utilizing the tagline, “What you value most shouldn’t cost more.”

Touting diversity, equity and inclusion

While the tagline is quickly becoming a familiar refrain, what is fresh this holiday season is the focus on diversity.




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