Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
For decades, organizations such as the Humane Society of the U.S. and People for the Ethical Treatment of Animals (PETA) have worked toward creating a more humane world for animals. But until recently, efforts to convince consumers, businesses and governments to ban the production and sale of fur largely fell on deaf ears.
The pandemic, however, may be the final push brands needed to stop selling fur. It has given consumers time to think about their values and preferences and shined a light on both threats to the environment and the role of animal fur farms in spreading Covid-19.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in