The Pandemic May Be the Final Nudge Brands Needed to Ban Fur

Even entire countries are moving to eliminate certain animal products in retail

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For decades, organizations such as the Humane Society of the U.S. and People for the Ethical Treatment of Animals (PETA) have worked toward creating a more humane world for animals. But until recently, efforts to convince consumers, businesses and governments to ban the production and sale of fur largely fell on deaf ears.

The pandemic, however, may be the final push brands needed to stop selling fur. It has given consumers time to think about their values and preferences and shined a light on both threats to the environment and the role of animal fur farms in spreading Covid-19.

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This story first appeared in the Oct. 25, 2021, issue of Adweek magazine. Click here to subscribe.