With Abercrombie & Fitch Sitting Pretty, Its Sister Brands Get a Makeover

Gilly Hicks' rebrand and the launch of Social Tourist are already producing dividends

While flagship banner Abercrombie & Fitch garnered most of the attention—going from one of the most disliked brands in America to a successful turnaround—its parent company has been hard at work reviving the rest of its portfolio.

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