After 127 Years, Abercrombie & Fitch Tries New Marketing Approach: Body Positivity

'Face Your Fierce' campaign conveys coolness is for everyone

This year, Abercrombie & Fitch is taking another step to ensure it’s no longer the exclusive outfitter for the thin, popular girls and bronzed, muscular jocks that ruled your high school in the early aughts.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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