Diversity, Equity and Inclusion

Abercrombie & Fitch Teams With Megan Rapinoe to Tackle Mental Health

The brand's metamorphosis continues with miniseries hosted by the soccer star

Soccer star and activist Megan Rapinoe is partnering with Abercrombie & Fitch to host a seven-part Instagram miniseries on mental health and wellness. Abercrombie

By Richard Collings

October 30, 2020

After former CEO Mike Jeffries lost his job at Abercrombie & Fitch toward the end of 2014 due to a number of missteps—from overexpansion overseas to creating a climate that discouraged those outside its narrow definition of beauty from either working or shopping at the chain—the brand embarked on what is now a six-year-long journey to overhaul its image, particularly in regard to diversity.

Richard Collings
@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.
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