Key Takeaways
- Amazon is piloting text-based shopping with Alexa for Shopping.
- Amazon is testing ads within the experience, but not initially charging for the placements.
- Alexa for Shopping shoppers spend 50% more than non-users, according to CEO Andy Jassy.
Amazon is giving customers the ability to text its AI shopping assistant, and serving up ads along the way.
Some customers have the ability to text requests to Amazon’s Alexa for Shopping agent, which finds products, builds shopping carts, makes purchases, and provides delivery updates.
The texting feature is initially available to a small group of U.S. customers by invitation only, and those customers will receive a text message inviting them to try it. Amazon said it will expand the option to more shoppers in the coming weeks.
“Customers often jot down what they need the moment they think of it in their notes, in their messages, in their group chats,” said Rajiv Mehta, vp of conversational shopping at Amazon, in a statement.
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