Amazon Says External AI Agents Aren't Hurting Its Ad Business

The company reported its highest-ever operating margin in Q3 of 13.9%

The numbers

$78 billion: Amazon’s 12-month advertising revenue.

$19.6 billion: The company’s Q3 ad revenue, up 11% year over year.

$201.9 billion: Third-quarter net sales, up 12% year over year.

13.9%: Amazon’s operating margin for the quarter, its highest ever.

$46 billion: AWS revenue, a 39% year-over-year increase—its fastest growth in almost five years. The division rapidly grew its Bedrock AI platform and signed new agreements with companies including Meta, NVIDIA, and OpenAI.

17.7 million: Viewers of the first six games of “Thursday Night Football” on Prime Video, up 17% from last year, according to Nielsen, per Amazon.

The watercooler talk

Agents the likes of ChatGPT, Gemini, or Meta’s Muse threaten Amazon’s ability to deliver sponsored listings or display ads to shoppers.

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Mitchell Parton

Mitchell Parton is ADWEEK's senior commerce reporter, covering retail media as well as the rise of agentic and social commerce. Before joining ADWEEK in 2026, he was a reporter at Digiday Media's Modern Retail and before that wrote for several regional publications in Texas.