How Grocery Chain 99 Ranch Market Is Expanding Amid a Growth in Asian Cuisine

A cookbook and new stores honor the brand's heritage while appealing to new customers

99 Ranch Markets first cookbook launched this fall. — 99 Ranch Market's first cookbook launched this fall.99 Ranch Market

Asian grocery store chain 99 Ranch Market is expanding its footprint.

The 42-year-old grocer is known for selling ingredients that span Chinese, Korean, Japanese, and Taiwanese cuisines, among others. The chain recently launched its first cookbook that promotes the products sold in its stores. In the coming year, 99 Ranch Market is also planning to grow its retail presence.

Asian cuisine is growing in popularity, with conventional retailers like Whole Foods, Target, and Trader Joe’s stocking Asian grocery items. Asian-focused stores like 99 Ranch Market, H Mart, and Patel Brothers are rapidly opening new locations to keep up with demand.

UNLOCK FULL ACCESS

Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.

Lauren Johnson

Lauren Johnson is Adweek's deputy editor of commerce, where she runs Adweek's retail and influencer marketing coverage. Before joining Adweek in 2024, she was an advertising reporter at Business Insider for six years and previously covered technology for Adweek.

@laurenjohnson| lauren.johnson@adweek.com