Best Buy’s signature tag and blue-and-yellow color scheme are the focal point of the retailer’s holiday ad campaign.
On Wednesday (Oct. 28), Best Buy announced its “Open More” campaign, which focuses on what happens after people unwrap their gifts, such as learning a new hobby, starting a new side hustle, or hosting a family game night. One of the first spots will launch Nov. 1 and feature Nintendo Switch 2, but Best Buy plans to feature other products throughout the holiday season.
“We almost wanted to think about this as part holiday campaign, but really, part brand campaign, where we wanted to bring Best Buy truly to the forefront,” Marty Senn, svp and CMO of Best Buy, told ADWEEK.
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