Gap Hopes Katy Perry Brings Some Fireworks to the Holidays

New campaign celebrates love and togetherness—however it manifests


If there is a company that symbolizes the rising and falling fortunes of U.S. apparel retail over the last few decades, it is Gap.

The chain arguably reached its cultural apex during the 1990s, with supermodels donning the brand on the cover of Vogue magazine’s 100th anniversary edition in 1992 and actor Sharon Stone sporting a Gap black mock turtleneck at the Academy Awards in 1996, to name but two examples.

But throughout the 2010s, Gap has struggled to remain part of the zeitgeist.

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