Neiman Marcus Wants Shoppers to 'Celebrate Big, Love Even Bigger'

Holiday campaign arrives amid more optimistic consumer sentiment


Luxury retailer Neiman Marcus is leaning into consumer optimism about the holidays with a new campaign under the tagline “Celebrate Big, Love Even Bigger,” getting a bit of a jump on sales ahead of Halloween.

The luxury banner also unveiled its Christmas Book catalogue for 2021. It’s an annual tradition that, like the campaign, combines the “heartfelt emotion” of the season with storytelling and curated fashion, according to Neiman Marcus CMO Darren McColl.

“The campaign to me is a progression of our customers’ lives, that we’ve reintroduced ourselves and now it’s an opportunity to celebrate the connection with our loved ones, our family and our friends,” McColl told Adweek.

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