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For special event supplies retailer Party City, Christmas comes early every year.
That’s because its biggest holiday is Halloween, and shoppers are typically eager to stock up on spooky skeletons, polyester spiderwebs, plastic creepy crawlies, candy and, of course, costumes.
With just a few days remaining until the Great Pumpkin visits neighborhoods, shoppers are making their last-minute runs to add the finishing touches to their ensembles and decor, said Julie Roehm, chief marketing and experience officer at the chain.
“What we’re seeing this year is it is more normal,” she told Adweek.
In fact, Roehm said Party City is cautiously optimistic about its performance this Halloween because 70% of mothers surveyed by the banner said their children would wear their Halloween costumes between two and five times.