Toms Ditches Its One-for-One Model for a New Impact Strategy
The brand is now committing one third of its annual net profits to 'grassroots good.'
Petco Imagines Pets as People in Its First Campaign as a Wellness Brand
Petco and creative agency of record Droga5 say that our pets are just like us.
Man Made Music Rebrands Amid Inclusion Initiatives in Sonic Branding
The 20-year-old company commits to companywide inclusion under Made Music Studio.
Reckitt Benckiser Rebrands as Reckitt
The British maker of household cleaners expects sales growth to continue.
Marsh & McLennan Companies Becomes Marsh McLennan in a Modernized Brand Makeover
The global professional services firm unveils a new name and logo for its 150-year anniversary.
MGM’s ‘Leo the Lion’ Gets a CGI Makeover in Updated Logo
The new logo leans into the company's 97-year history.
What’s in a Brand Name? In 2021 America, It Depends Who You Ask
Language and meaning in an era of polarization and rebrands.
Amid Global Crisis, Healthcare Giant AmerisourceBergen Rebrands to Reflect ‘Optimism’
AmerisourceBergen partnered with MetaDesign to launch this new look.
Two 2021 Logo Redesigns: One Rocked, the Other Flopped—Here’s Why
Analyzing the Burger King and GM rebrands.
Burger King Rolls Out a Refreshingly Familiar New Look
“When I say that we shouldn't fear criticism, I think that's definitely true but it doesn't mean that you shouldn't prepare for it, right?” Machado said.
Foursquare’s Brand Refresh Reflects Its Mission as a Location-Based Services Company
The company has launched a redesigned website and logo.
King Arthur Flour’s Rebrand Aligns With a Lockdown-Inspired Trend
The 230-year-old brand—now King Arthur Baking Company—has a new name and logo that reflect its evolution.
Simmons Is Revealing Its Rebrand on TikTok to Reach the Next Generation of Customers
The bedding company has seen declining sales as DTC brands gain market share.
Purple’s New Ad Helps You Feel Its Mattress Through the Screen
Purple's new ad campaign is part of a larger rebranding effort to gradually introduce the company in the coming months.
Antimicrobial Material Could Become a Bigger Part of Apparel’s Future
One provider, Noble Biomaterials, is rebranding its self-cleaning fibers as consumers seek health products.