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King Arthur Flour’s Rebrand Aligns With a Lockdown-Inspired Trend

The 230-year-old brand—now King Arthur Baking Company—has a new name and logo that reflect its evolution.

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Simmons Is Revealing Its Rebrand on TikTok to Reach the Next Generation of Customers

The bedding company has seen declining sales as DTC brands gain market share.

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Purple’s New Ad Helps You Feel Its Mattress Through the Screen

Purple's new ad campaign is part of a larger rebranding effort to gradually introduce the company in the coming months.

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Antimicrobial Material Could Become a Bigger Part of Apparel’s Future

One provider, Noble Biomaterials, is rebranding its self-cleaning fibers as consumers seek health products.

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Midol Gets a Much-Needed Makeover to Appeal to a New Generation of Women

The Bayer-owned medication is taking to social to reach new customers.

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The LA Rams Reveal New Look—Amid Pandemic—to Mixed Reviews

Fans and brand experts question the team's new look.

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Millenial-Focused Furniture Rental Service Fernish to Expand to New Markets

Fernish, the home furnishings provider, had revenue growth of 10x in its second year.

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Clorox’s Rebrand Plays It Safe With an Eye Toward a More Sustainable Future

In an effort to reach younger consumers, they're developing eco-friendly products.

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A Top DTC Agency Based in Portland Rebrands With a Nod to Pacific Northwest Roots

Founded 21 years ago, R2C Group has changed its name to Rain.

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Infographic: 22% of Americans Will Be Heavy Buyers of DTC Brands

According to Diffusion, retail purchases will grow over the next 5 years—despite stiff, direct-to-consumer competition.

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The Warner Bros. Shield Logo Just Got a Sleek, Modern Makeover

Design firm Pentagram used the golden ratio to update the symbol. Here's how it came together.

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Designers Side-Eye Facebook’s New Corporate Logo

The corporate rebrand comes as the social media giant strives to rebuild its image.

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How Turner Duckworth Gave Subway a Much-Needed Refresh

The design firm was hired to rid the chain of stale and incongruous imagery.

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How This Fintech Company Pivoted Its Marketing to Be Where the Cool Kids Are

Getting Snoop Dogg on board definitely helped with that.