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Peloton Rallies With a Brand Refresh That Positions Its Instructors as Stand-Alone Stars

'Motivation That Moves You' signals a marketing shift that focuses more on community, less on hardware.

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Orkin’s First Ads From AOR DDB Hilariously Prove Why It’s Best to Hire a Pest Pro

A longstanding mascot gets a gender-neutral makeover in a brand refresh.

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Call It 31.2: Baskin-Robbins Taste Tests Brand Refresh

The ice cream maker keeps the "31" in its first logo revamp in 16 years.

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The New York Philharmonic Gets a Modern Refresh in Time for Spring

In addition to a new logo, a series of short animations highlight the marriage between art, innovation and technology that the new age promises to bring.

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Saks Off Fifth Rebrands to Appeal to Young Fashion Lovers

The retailer is embracing 'energy and levity and self-expression.'

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Anheuser-Busch’s New Logo Aims to Usher the Megabrand Into the Future—and the Minds of Drinkers

Experts question whether the new design is simple enough for the digital age.

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Notable Rebrands of 2021 See the Metaverse and Brands Focusing on Simplicity

Flat imaging and targeting young consumers were central themes to the rebrands of 2021.

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With Every Client Rebrand, Code and Theory Reinvents Itself

Code and Theory reaches a new level of collaboration during the creative process.

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With Abercrombie & Fitch Sitting Pretty, Its Sister Brands Get a Makeover

Gilly Hicks has a new look, plus the arrival of Charli and Dixie D'Amelio's Social Tourist.

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The Art of Rebranding for the Digital Era

Velveeta is the latest company to replace shine and dimension with flat simplicity.

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The Hot Takes About Facebook Going Meta Is a Symptom of Our Resistance to Change

Why are marketers always so negative about rebrands?

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To Rebrand for the Future, Florist Network FTD Looks to Its Past

The collective tapped creative agencies Base Design and RoAndCo for the refresh.

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Shutterfly Sees Awkward Moments as Potential Works of Art in Brand Repositioning Campaign

"Make It a Thing" shows how chaos can become the inspiration for unique souvenirs, whether a camera is there to catch the moment or not.

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A Restaurant Kicks Off a Rebrand by Inserting Itself in Drake and Kanye’s Billboard Beef

The restaurateur erected a billboard directly across from Drake's that lampoons the performer's latest album cover.

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This Fin-tech Startup Is on a Mission to Redefine Business Insurance

NEXT Insurance's new brand positioning promises coverage and service that 'doesn't suck.'

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