Why do some companies rebrand, and can it work for you? What are the advantages and the challenges to undergoing a complete brand refresh? If you're looking for the answers to these questions, you're in the right place. Find out how rebranding should be done, when is the right time and how to execute a flawless transition. You'll also learn about the common pitfalls and setbacks and how to avoid them yourself. Get the benefit of someone else's expert advice or their experience to craft a rebranding campaign that will help your business grow. No matter the reason for rebranding, it comes with both benefits and drawbacks. The key is to figure out how to make the transition with as little disruption to your audience as possible. Find out which rebranding campaigns were flawless and which needed some work. Everything you need to know about rebranding is right here on this page.
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3 Secrets Behind Chicken of the Sea’s Recent Rebrand

Red is relevant—and mermaids are now empowered.

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Clue’s Immersive Murder Mystery Solves the Question: How Do You Keep a 70-Year-Old Brand Alive? 

The reimagined board game is expanding into new formats, inclusivity and a monthlong digital whodunit.

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A Fresh Look at B-to-B Marketing Through Social-Colored Glasses

Insights from Hootsuite's rebrand for leveling up your visual identity.

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Eurostar’s Marketing Chief on Putting the Star Back in the Brand

Mario Rauter discusses the process behind the new marque and how it will be communicated

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International Sports Organization CMO Talks Rebrand

FINA has become World Aquatics a year after its president announced the intention to deliver change.

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David Celebrates a Decade With a New Identity and a Look Ahead

The visual identity carries the legacy of its namesake.

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Epsilon PeopleCloud Rebrands With a Simpler Message to Resonate With Marketers

It's the first consumer-friendly marketing campaign for a holding company agency tech stack.

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Why Stagwell Is Rebranding Its Media Network as a Brand Performance Network

Stagwell retires the Media Network name after adding creative agency Crispin Porter Bogusky to the network's fold in August.

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In Pursuit of Reader Revenue, Publishers’ Rebrands Aid the Effort

Cultivating a loyal audience requires a reader-centric product.

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Money.com Owner Ad Practitioners Rebrands to Money Group

The six-year-old company is generating a nine-figure revenue.

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How Tombras Helped RealTruck Transition From DTC to Lifestyle Brand

The agency rebranded the company to bring new truck owners into the fold.

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Zola’s Brand Refresh Marries Every Moment Between Engagement and Wedding

It's the marketing version of renewing your vows as couples' desires evolve.

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Post-Next 15 Merger, Engine Creative and ODD Unite Under House 337 Name

The business has formally merged Engine Creative and ODD to form a new agency: House 337.

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Orion Pictures Modernizes Both Its Visual Identity and Approach to Storytelling

The MGM brand has revamped its logo to reflect a current-day thirst for diverse films.

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How Agencies Can Appeal to Clients That Need a Brand Refresh

Agencies can stand out to clients by moving beyond a logo and leaning into longevity.