Why do some companies rebrand, and can it work for you? What are the advantages and the challenges to undergoing a complete brand refresh? If you're looking for the answers to these questions, you're in the right place. Find out how rebranding should be done, when is the right time and how to execute a flawless transition. You'll also learn about the common pitfalls and setbacks and how to avoid them yourself. Get the benefit of someone else's expert advice or their experience to craft a rebranding campaign that will help your business grow.
No matter the reason for rebranding, it comes with both benefits and drawbacks. The key is to figure out how to make the transition with as little disruption to your audience as possible. Find out which rebranding campaigns were flawless and which needed some work. Everything you need to know about rebranding is right here on this page.

Alt Image Text

SiriusXM Re-Airs Cinematic Oscars Ad on Taylor Swift’s Eras Concert Film

The media buy on Disney+ is part of an aggressive rebrand with agency of record Uncommon Creative Studio.

Alt Image Text

In the Hot and Heavy World of Romance Novels, Harlequin Is Rebranding to Stay Ahead

The latest updates come amid younger readers and the influence of TikTok.

Alt Image Text

How Sperry Is Navigating the Waves All These Years Later

The inventor of boat shoes is still as relevant as ever.

Alt Image Text

Showtime’s Rebrand Hints at a Chaotic TV Year Ahead

The Paramount+ with Showtime linear rebrand is the latest case of industry consolidation.

Alt Image Text

Behind the Pop Culture Roots of Pepsi’s Modern Retro Redesign

Due to its appearance in 20th Century pop culture, Gen Z associated a retro logo with Pepsi. This inspired the company's modern rebrand.

Alt Image Text

The Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles

The publisher, like much of the industry, has seen traffic steadily decline.

Alt Image Text
Alt Image Text

EE Bursts Telecom Bubble With a Bold Business and Ad Overhaul

BT brand takes a backseat as ‘new EE’ launches.

Alt Image Text

Avon’s Rebrand Is Only Part of Its Revitalization Strategy

After a decade of decline, the marketing investment shows signs of growth for the beauty brand.

Alt Image Text
Alt Image Text

Retail Data Firm Circana Builds a New Brand From the Ashes of Acronyms

The retail data firm rose from IRI and NPD Group's merger with identity and purpose all its own.

Alt Image Text

How Häagen-Dazs’ New Store Design Does Luxury on a Budget

Paint, wallpaper and props can go a long way.

Alt Image Text
Alt Image Text

Quad’s Rebrand From Legacy Printer to Marketing ‘Maker’

While its roots are indelibly in print, Quad now calls itself a marketing experience company that aims to rid companies of wasteful processes.

Alt Image Text

For (Re)Brands, It’s Back to the Future

Go back to the best version of yourself and start from there.