Peloton Rallies With a Brand Refresh That Positions Its Instructors as Stand-Alone Stars
'Motivation That Moves You' signals a marketing shift that focuses more on community, less on hardware.
Orkin’s First Ads From AOR DDB Hilariously Prove Why It’s Best to Hire a Pest Pro
A longstanding mascot gets a gender-neutral makeover in a brand refresh.
Call It 31.2: Baskin-Robbins Taste Tests Brand Refresh
The ice cream maker keeps the "31" in its first logo revamp in 16 years.
The New York Philharmonic Gets a Modern Refresh in Time for Spring
In addition to a new logo, a series of short animations highlight the marriage between art, innovation and technology that the new age promises to bring.
Saks Off Fifth Rebrands to Appeal to Young Fashion Lovers
The retailer is embracing 'energy and levity and self-expression.'
Anheuser-Busch’s New Logo Aims to Usher the Megabrand Into the Future—and the Minds of Drinkers
Experts question whether the new design is simple enough for the digital age.
Notable Rebrands of 2021 See the Metaverse and Brands Focusing on Simplicity
Flat imaging and targeting young consumers were central themes to the rebrands of 2021.
With Every Client Rebrand, Code and Theory Reinvents Itself
Code and Theory reaches a new level of collaboration during the creative process.
With Abercrombie & Fitch Sitting Pretty, Its Sister Brands Get a Makeover
Gilly Hicks has a new look, plus the arrival of Charli and Dixie D'Amelio's Social Tourist.
The Art of Rebranding for the Digital Era
Velveeta is the latest company to replace shine and dimension with flat simplicity.
The Hot Takes About Facebook Going Meta Is a Symptom of Our Resistance to Change
Why are marketers always so negative about rebrands?
To Rebrand for the Future, Florist Network FTD Looks to Its Past
The collective tapped creative agencies Base Design and RoAndCo for the refresh.
Shutterfly Sees Awkward Moments as Potential Works of Art in Brand Repositioning Campaign
"Make It a Thing" shows how chaos can become the inspiration for unique souvenirs, whether a camera is there to catch the moment or not.
A Restaurant Kicks Off a Rebrand by Inserting Itself in Drake and Kanye’s Billboard Beef
The restaurateur erected a billboard directly across from Drake's that lampoons the performer's latest album cover.
This Fin-tech Startup Is on a Mission to Redefine Business Insurance
NEXT Insurance's new brand positioning promises coverage and service that 'doesn't suck.'