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A Restaurant Kicks Off a Rebrand by Inserting Itself in Drake and Kanye’s Billboard Beef

The restaurateur erected a billboard directly across from Drake's that lampoons the performer's latest album cover.

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This Fin-tech Startup Is on a Mission to Redefine Business Insurance

NEXT Insurance's new brand positioning promises coverage and service that 'doesn't suck.'

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Kroger’s Rebrand Continues With a Unifying Symbol

The Fresh Cart encapsulates the retailer's heritage and its goal to make fresh food accessible.

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Banana Republic Revives Its Adventurous Past With Rebrand

The retailer that began life embracing curiosity is going on safari.

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International Wheelchair Rugby Foundation Rebrands With an Ad That Doesn’t Want to Inspire

The message in the ad is clear: “We’re not here to inspire. We’re here to win.”

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Chief Creative Director Henry Cavill on His Confidence in MuscleTech’s Rebrand

Action star Henry Cavill will tell you that you don’t get to be Superman without taking your physical fitness very seriously. His dedication to wellness has not only landed him [...]

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Why ThirdLove Is No Longer Marketing an ‘Anthem About Female Empowerment’

As more competitors enter the intimates space, the DTC company is working to stand out.

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Tommy Lee Jones Narrates Rustic Short Film for Texas Cattle Ranchers Group

The “We Live For This Land” campaign was designed as a recruiting tool for the Texas and Southwestern Cattle Raisers Association (TSCRA).

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Visa Rebrands for the Digital Economy

The financial services company debuts a new logo and global ad campaign.

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Ice Cream Vans to Boats: Online Grocer Ocado’s Rebrand Campaign Showcases Delivery Offer

The Ocado ad on diverse grocery delivery was created by St Luke's to create a more personal touch to food shoppers.

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Oscar Mayer’s Wienermobile Served as Inspiration for the Brand’s Refresh

The meat giant is also maintaining its 'wonderfully odd' spirit with a series of short spots.

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Toms Ditches Its One-for-One Model for a New Impact Strategy

The brand is now committing one third of its annual net profits to 'grassroots good.'

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Petco Imagines Pets as People in Its First Campaign as a Wellness Brand

Petco and creative agency of record Droga5 say that our pets are just like us.

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Man Made Music Rebrands Amid Inclusion Initiatives in Sonic Branding

The 20-year-old company commits to companywide inclusion under Made Music Studio.