Antimicrobial Material Could Become a Bigger Part of Apparel’s Future

One provider, Noble Biomaterials, is rebranding its self-cleaning fibers as consumers seek health products.

Midol Gets a Much-Needed Makeover to Appeal to a New Generation of Women

The Bayer-owned medication is taking to social to reach new customers.

He’s Back! Baby Nut Returns to Social Media After a Monthslong Disappearance

Baby Nut is back.

The LA Rams Reveal New Look—Amid Pandemic—to Mixed Reviews

Fans and brand experts question the team's new look.

Millenial-Focused Furniture Rental Service Fernish to Expand to New Markets

Fernish, the home furnishings provider, had revenue growth of 10x in its second year.

Clorox’s Rebrand Plays It Safe With an Eye Toward a More Sustainable Future

In an effort to reach younger consumers, they're developing eco-friendly products.

A Top DTC Agency Based in Portland Rebrands With a Nod to Pacific Northwest Roots

Founded 21 years ago, R2C Group has changed its name to Rain.

Infographic: 22% of Americans Will Be Heavy Buyers of DTC Brands

According to Diffusion, retail purchases will grow over the next 5 years—despite stiff, direct-to-consumer competition.

The Warner Bros. Shield Logo Just Got a Sleek, Modern Makeover

Design firm Pentagram used the golden ratio to update the symbol. Here's how it came together.

Designers Side-Eye Facebook’s New Corporate Logo

The corporate rebrand comes as the social media giant strives to rebuild its image.