In the Hot and Heavy World of Romance Novels, Harlequin Is Rebranding to Stay Ahead

The latest updates come amid younger readers and the influence of TikTok

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It’s probably a sign of the times that reality stars like Hannah Brown—an alum of The Bachelor, The Bachelorette and Dancing With the Stars—has not only finished writing her second book, but that it’s also a romance novel. Set for release on May 7, Mistakes We Never Made is a story that Brown has called “fast-paced, steamy and hot.”

Which could also describe the entire romance novel sector.

While much of the publishing industry struggles with layoffs, consolidation and social media platforms siphoning off would-be readers, the pulpy love story is enjoying a renaissance.



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