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For almost a year, beauty brand Avon has been undergoing a makeover of its own with the introduction of a new logo and brand campaign, which has led to producing its first “John Lewis-style” Christmas campaign. It’ll debut later this year while its portfolio revamp and packaging redesign get set for release in early 2024.
“You don’t completely change a 136-year-old brand overnight,” said global chief marketing officer Kristof Neirynck as he discussed the 18-month process he is overseeing.
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