Behind the Pop Culture Roots of Pepsi's Modern Retro Redesign

Home Alone and other 20th Century media made Gen Z and others strongly identify with a logo the soda company didn’t use in their lifetime

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Blame Pepsi for the plot of Home Alone.

Each holiday season, a new generation of viewers watches McCaulay Culkin’s Kevin McCallister fume as his bed-wetting cousin Fuller shotguns a 1990-vintage can of Pepsi just before they’re supposed to share sleeping quarters. When Kevin’s brother Buzz eats the last slice of cheese pizza, Kevin flips out and is sent to sleep alone on the third floor, cursing his family en route. Ultimately, he’s still sleeping when his family dashes off to the airport, ultimately leaving him alone at home.

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