Philip Guiliano
Philip Guiliano is a partner with BrandActive, a management consulting firm focused exclusively on the financial analysis, implementation strategy and logistics of rebrand implementation. Since joining in 2006, he has led the growth of the business as well as some of the largest global implementations for clients including Pfizer, Verizon, Siemens, GE, Ascension Health, Eversource Energy and over 200 other corporate rebrand implementation programs. Previously, he was a multinational merger, acquisition and organizational change consultant for the management consulting arm of CSC (now DXC). He also served in a senior role at brand strategy firm Siegel+Gale.
Ask Yourself These Questions for a More Successful Rebrand
Understanding every implication of brand change.