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SiriusXM, following its recent appearance in the Academy Awards telecast, has made another high-profile media buy, this time in Taylor Swift’s The Eras Tour concert film now airing on Disney+.
The brand is rerunning its poignant 60-second spot called “A Life in Sound” during the exclusive streaming event that kicked off today and allowed less than a dozen marketers to place ads during the nearly three-hour show.
The move is part of an ambitious rebrand that began late last year, with SiriusXM cherry-picking cultural moments to promote its new logo, pricing and attitude.
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