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Is the Force with Disney+’s new text-based Super Bowl 58 ad?
Unlike several other brands advertising in the Big Game, Disney didn’t unveil teasers ahead of its creative in Sunday night’s matchup between the Kansas City Chiefs and the San Fransisco 49ers. Instead, the company dropped a surprise 30-second ad in the fourth quarter, showcasing a list of its popular phrases in black text on a white screen.
The ad, titled “Well Said,” features lines like “To infinity and beyond,” “Ohana means family” and even “Help me, Obi-Wan Kenobi,” with Disney+ looking to showcase the best stories in the world from Disney, Pixar, Marvel, Star Wars and National Geographic.
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