Exclusive: Following a Rebrand, Indie Creative Agency This January Wins Lufthansa's American AOR

Its goal? Broaden U.S. consumers' awareness of the global airline

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Lufthansa Group, the global airline headquartered in Cologne, Germany, has awarded its North America creative business to Washington, D.C.-based indie agency This January. The agency will focus on strengthening the brand’s salience with U.S. and Canadian audiences.

The brand and agency declined to reveal the incumbent agency, or the other agencies it invited to the internally led pitch. However, Lufthansa also works with DDB Tribal Hamburg, based in Germany, on a retained basis. DDB confirmed it did not take part in a pitch and continues its work with the brand abroad.

Lufthansa

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