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During the pandemic, many people joined Reddit to find that lost sense of community that they were missing in their lives. Together, groups like r/wallstreetbets played the stock market and created stand-out pop culture moments. But as more people begin to go out, there is no reason for these newfound communities to disappear. Laura Nestler, vice president of community at Reddit, is positive that such groups will play an even more crucial part in the consumer’s purchase path.
Discover how Reddit works with their communities to predict what’s coming next, how the influencer space is turning brands into more transparent organizations, and why marketing is the balance of art and science.