Eric Toda on Rethinking the CMO Role as the Marketer’s Career Pinnacle

Facebook’s Global Head of Social Marketing talks about the power of belonging and empowering communities

Eric Toda headshot against grey background with Innovators yellow theme on top left corner.

After working on brands such as Nike, Snap, Airbnb, and GAP, Facebook alumnus Eric Toda returned to the social marketing space as Facebook’s Global Head of Social Marketing. Eric, an avid advocate of anti-racism sentiment to #StopAsianHate, has continued his mission of empowering the voices of underrepresented communities, sharing why it’s important to have “cultural adds” on teams to help reveal blind spots.

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@juliangumbo julian.gamboa@adweek.com Julian Gamboa is a social media and marketing manager at Adweek.