To Combat Piracy, VIZ Media Made Its Content Available to Fans for Free

The EVP and CMO shares how the unthinkable approach resulted in increased mainline sales

It’s quite possible that alumni of stellar brands such as Lexus, Mattel, Warner and DreamWorks have seen Brad Woods’ work up close. Always looking for more innovative challenges, the now-executive vice president and CMO of VIZ Media has taken on the world of Japanese manga to push him even further.