Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
It’s quite possible that alumni of stellar brands such as Lexus, Mattel, Warner and DreamWorks have seen Brad Woods’ work up close. Always looking for more innovative challenges, the now-executive vice president and CMO of VIZ Media has taken on the world of Japanese manga to push him even further.
But with very passionate fan bases and a continually growing community for the genre, issues may arise that could impact business models, such as piracy. A worldwide problem for sure, but Brad shares the story of how he and his team at VIZ Media took a complete 180, doing what many fear would cannibalize their business.