Bumble Puts Black Love Front-And-Center Of Britain's Dating Scene

Naomi Walkland, VP of EMEA marketing at the dating app, on the importance of real representation in marketing

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The pandemic brought digital transformation at lightning speeds to a vast amount of companies, greatly changing consumer habits. But other areas have had to adapt to social distancing and quarantining, like dating. From across the pond, Naomi Oluleye Walkland, vice president of EMEA marketing at Bumble, shares the innovation they’ve embraced in a COVID world, how women making the first move in dating results in a donation to communities, and her work for the #MyLoveIsBlackLove campaign, a celebration and representation of Black love in Britain.

ADWEEK: How did you get to where you are today? Any noteworthy aha-moments along the way?

By taking a risk and quitting a job that I felt wasn’t right! Before Bumble, I worked at a marketing agency, feeling unfulfilled and uninspired.



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