Universal Pictures Celebrates the Resiliency of Black Culture With Candyman

Studio's svp of multicultural marketing Fabian Castro chats on working with Jordan Peele, Kevin Hart and other creators


Without a background in the film industry, New Yorker Fabian Castro made his way into Hollywood and now stands as the senior vice president of multicultural marketing at Universal Pictures. With his role comes initiatives that speak to diverse audiences in a relatable and authentic way, with the latest including working with producer Jordan Peele and activating Black artists across the country for Nia DaCosta’s Candyman.

Read our full Q&A on how purpose-driven marketing with Candyman included efforts with historically black colleges, their past work with marketing-savvy talent like Kevin Hart and why every marketer should understand multiculturalism.

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