To Combat Bias in Advertising, IBM Is Enlisting AI's Help

Randi Stipes talks about the inherent bias in targeting audiences and creating messages

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With an arsenal of data scientists, IBM is not aiming for small goals. They have their eyes on the big prize, demonstrated by one of their recent initiatives: addressing bias in advertising. Spearheading that drive is Randi Stipes, CMO of Watson Advertising and Weather; developer marketing at IBM, who shares that to best mitigate bias is to start at the foundation.

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