To Combat Bias in Advertising, IBM Is Enlisting AI's Help

Randi Stipes talks about the inherent bias in targeting audiences and creating messages

With an arsenal of data scientists, IBM is not aiming for small goals. They have their eyes on the big prize, demonstrated by one of their recent initiatives: addressing bias in advertising. Spearheading that drive is Randi Stipes, CMO of Watson Advertising and Weather; developer marketing at IBM, who shares that to best mitigate bias is to start at the foundation.