A Cookie-less Future Could Serve as a 'Back-to-Basics for all Marketers'

The Washington Post's new chief subscription officer Michael Ribero talks the future of targeting

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With marketers preparing for a cookie-less future in advertising, the vice president of global marketing, Paramount+ at ViacomVBS, Michael Ribero, says it is an opportunity for professionals to revisit the basics and see new businesses emerge. With the rise of Over-The-Top and Connected TV, targeting has seen its various evolutions, and the disappearance of cookies will just lead to another iteration.

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