A Cookie-less Future Could Serve as a 'Back-to-Basics for all Marketers'

The Washington Post's new chief subscription officer Michael Ribero talks the future of targeting

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With marketers preparing for a cookie-less future in advertising, the vice president of global marketing, Paramount+ at ViacomVBS, Michael Ribero, says it is an opportunity for professionals to revisit the basics and see new businesses emerge. With the rise of Over-The-Top and Connected TV, targeting has seen its various evolutions, and the disappearance of cookies will just lead to another iteration.

Coincidentally, The Washington Post announced today that Michael will step up as their chief subscription officer, effective August 16, 2021.



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