Portrait of Matt Kerbel

Matt Kerbel

Matt Kerbel is a content strategist at Adweek. He has led brand marketing for Lyft, MeUndies, Call of Duty, Canoo and more. He is an Adweek Executive Mentor, Innovators Council member, native Canadian, current Angeleno and proud dad.

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Lululemon’s CBO on Community As the Output of Authentic Human Connection

CMO Moves

Nikki Neuburger talks community building in a hybrid world, living your company’s purpose from the top-down, and trusting your gut

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How Doritos’ Caio Correa Inspires Bold Thinking

Innovators

With a career spanning more than 15 years in CPG, Doritos Sr. Marketing Director Caio Correa knows how to turn up the heat at the shelf. Since joining PepsiCo nearly [...]

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Anthropologie’s CMO on Thinking Monumental, Not Incremental

CMO Moves

Elizabeth Preis shares thoughts on working through and with others, defining roles for every channel, and data inspiration

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Domino’s SVP Kate Trumbull on Serving Up the Unexpected

Innovators

The brand and product innovation exec on taking risks and surprise and delighting customers

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Magnolia Bakery’s CMO on Maintaining Familiarity While Evolving the Brand

CMO Moves

Eddie Revis discusses the power of familiarity, moving fast while thinking slow, and being the best Lieutenant

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IBM Watson Advertising & Weather CMO on Moving with Agility, Velocity and Conviction

CMO Moves

Randi Stipes discusses the importance of diversity, betting on yourself, and working together on what matters most

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FaZe Clan’s Matt ‘Bk’ Augustin on Staying Curious and Hungry

Innovators

The Director of Brand and Creative Strategy dishes on crypto, collaborations, and creating space for next-gen talent

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Tailored Brands CBO Reveals Most Inclusive Campaign Ever for Men’s Wearhouse

Innovators

90s nostalgia and reflective representation served as inspiration

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M&M’S Global VP on Evolving and Future-Proofing Your Brand

Innovators

The majority of Jane Hwang’s career has been spent at the multinational corporation, Mars, leading marketing efforts for iconic brands like Skittles and Dove (the chocolate bar) that have been [...]

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Agency Execs Turned CMOs Share Tips for a Strong Brand-Agency Bond

CMO Moves

When it comes to ideating and producing memorable creative today, there’s more than one way to skin a cat. Many companies are building in-house creative departments in order to save [...]