How Hulu’s Head of Social and Brand Embraces Disruptive, Earth-Shattering Moments

Tatiana Holifield shares how a skill set of data science, psychology, and persuasive behaviors make one a great leader

Headshot of Tatiana Holifield against grey background with signature Innovators yellow wave in top left corner.

Streaming service Hulu has Live Sports, your favorite shows and movies —and great leaders. Meet Tatiana Holifield, Hulu’s Head of Social Media, Brand and Adweek’s Social Media Council co-chair, who has found herself at the crossroads of innovation and social media.

The Business of Marketing

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@juliangumbo julian.gamboa@adweek.com Julian Gamboa is Adweek's social media and marketing manager.
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