How Hulu’s Head of Social and Brand Embraces Disruptive, Earth-Shattering Moments

Tatiana Holifield shares how a skill set of data science, psychology, and persuasive behaviors make one a great leader

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Streaming service Hulu has Live Sports, your favorite shows and movies —and great leaders. Meet Tatiana Holifield, Hulu’s Head of Social Media, Brand and Adweek’s Social Media Council co-chair, who has found herself at the crossroads of innovation and social media.

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