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With hard work and a tireless work ethic, Ken Gibbs worked his way up to be Head of Series, Social at Prime Video. Today, he’s also part of Adweek’s Social Media Council and shares why he thinks augmented reality (AR) could provide a new potential for marketers to create experiences that encourage fans to socialize in real life.
Discover his behind-the-scenes of BET’s iconic #MannequinChallenge at the Soul Train Awards, how he navigated the workplace at a start-up post-acquisition, and the work he deems as “best-in-social.”