Facebook’s Lizette Williams Encourages Marketers To Be Their Best True Self

Plus, the global head of vertical solutions marketing explains why everyone needs to understand their brand's culture, digital and role

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As a Black, Puerto Rican girl from the South Bronx, mentorship and culture have played a pivotal role in Lizette Williams’ life and career. Former senior director of U.S. brand strategy at McDonald’s and now global head of vertical solutions marketing at Facebook, Lizette explains why the future of modern marketing perfectly sits at the intersection of brand, culture, and digital, and the marketers that master it will drive profound impact.

Discover why she says many brands are missing the mark when it comes to truly understanding culture, how she changed industries by taking calculated risks, and how more professionals can learn from young talent!

How did you get to where you are today? Any noteworthy aha-moments along the way?

I consider myself incredibly blessed and have had many teachers, coaches, mentors, friends and my mom’s support along the journey.



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